Bumble Bee, StarKist, and Chicken of the Sea are accused of falsely labeling their products as dolphin-safe.
Consumers have filed class-action lawsuits against Bumble Bee, Chicken of the Sea, and StarKist, claiming the three tuna brands are falsely advertising themselves as “dolphin-safe.”
The suits, first reported by Reuters, allege that all three companies, which together control 70 to 80 percent of the domestic canned tuna market, use fishing techniques that harm or kill dolphins despite their “dolphin-safe” branding, which not only amounts to misleading advertising but also violates state and federal laws.
Instead of using the safer — but more expensive — pole-and-line method that their competitors use, through which tuna are caught individually and non-tuna catches are let go, the suits claim, the US’s three biggest canned tuna brands are using outdated, environmentally destructive methods like fishing nets, which allow fishing boats to easily catch entire schools of tuna but also often trap dolphins and other animals.
According to the suits, the companies are violating the 1990 Dolphin Protection Consumer Information Act, which banned the false labeling of tuna products that aren’t actually dolphin-safe. Bumble Bee, the suit claims, uses an “alternative ‘Dolphin Safe logo’” on its tuna products even though its “tuna fishing practices kill or harm substantial numbers of dolphins each year.”